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Design

Looks that earn
trust on sight.

Interfaces and identities that feel as sharp as the engineering behind them, from a first impression to a pixel-tight design system your product can grow into.

Design that shipsDeveloper-ready handoffResearch-ledFigma · design systems
UI / UX DesignBranding & Identity
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The approach

Design is a job, not a decoration.

Good design is not about making things pretty. It is about making the right thing obvious, the next step clear, the value easy to grasp, the trust earned in the first few seconds. We design to a goal: more signups, fewer support tickets, a brand people remember.

Because design sits next to our engineering team, what we draw is what gets built. No broken handoff, no "that is not possible". You get a system of components and rules that keeps your product consistent as it grows, and an identity that holds up everywhere it appears.

Quick answers

Do you design and build, or just design?

Both. Design lives next to our engineering team, so what we draw is what gets shipped, no broken handoff.

Can you work from our existing brand?

Yes. We can extend and tighten what you have, or build a fresh identity from scratch, whichever serves the goal.

Will we get a reusable design system?

For product work, yes, a documented set of components and tokens so your product stays consistent as it grows.

What's included

Two disciplines, one standard.

UI / UX Design

We research, map flows, prototype, and refine until the product feels effortless to use. Then we package it as a design system your engineers can build from directly.

Every screen is designed to do a job, convert, retain, or simplify, and tested against that, not just admired.

  • User research and journey mapping
  • Wireframes and interactive prototypes
  • High-fidelity UI design
  • Reusable design system in Figma
Ideal for product teams who want design that converts and scales.
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Branding & Identity

Logos, palettes, type, and the rules that hold them together, an identity that earns trust instantly and works everywhere, from an app icon to a billboard.

We build brands to be used, with guidelines your whole team can actually follow.

  • Logo and visual identity
  • Colour and typography systems
  • Brand guidelines
  • Assets for web, app, and print
Ideal for businesses launching or refreshing their brand.
Build your brand
Tools & tech

The toolkit behind the polish.

We work where modern product and brand teams work, collaborative, fast, and built to hand straight to developers.

Design & prototyping

FigmaFigJamFramerPrinciple

Systems & handoff

Design tokensStorybookZeroheight

Brand & motion

IllustratorPhotoshopAfter Effects
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What is a better-converting design worth?

Estimate the extra conversions and revenue a sharper, more usable design could bring.

Estimated monthly upside
$0
in extra monthly revenue from a higher-converting design
0
extra conversions / mo
0
projected total / mo
Get my exact numbers

A redesign uplift you choose, applied to your traffic. Illustrative only.

How we work

From discovery to a system.

We design close to your team and stay close while it is built.

Talk design
01

Discover

Goals, users, and what is getting in their way today.

02

Design

Flows, prototypes, and high-fidelity screens you can react to.

03

System & handoff

Components, tokens, and developer-ready specs.

04

Support

We stay close as it is built and refine with real data.

Who it's for

Design that does a job.

Product UI/UX

Interfaces that convert, retain, and feel effortless to use.

Brand identity

A look that earns trust instantly and works everywhere.

Design systems

One source of truth so quality holds as you scale.

Redesigns

Fix the screens quietly leaking users and revenue.

Client reviews

What clients say

“Have worked with him for many years and done many different WordPress projects. Always works quickly and delivers on what he says he can do. If you need help making unique customizations to your WordPress website, he is your guy. Very good for on-site SEO as well.”
Blake J. NolanWordPress Updates & Maintenance
“Ghulam is a true master of WordPress and SEO. His knowledge is outstanding and he is a pleasure to work with. He is a valuable asset to our company.”
Adil HarchaouiOngoing WordPress Development & SEO
“Ghulam is an expert. He has excellent skills in SEO and anything WordPress. There is nothing that he cannot solve. It is such value to any business to have a contractor like this.”
Alinda HenersonOngoing SEO
“Ghulam is a master website developer. His knowledge of WordPress, SEO, coding and anything technical is second to none, his communication is outstanding. I am a tough task master and, many projects later, Ghulam is faultless. If you want the best, you have found it.”
Justin HarrisWordPress, SEO & Development
Design that ships

From research to a pixel-tight handoff.

Good design survives the handoff. We research, map the flows, prototype, and build the system, then hand it to the same engineers who will ship it, so what you approve is what goes live.

  • Research and flows before a single screen is drawn
  • Prototypes you can click before we commit
  • A documented design system, not one-off screens
  • Built by the team that designed it, no broken handoff
Abstract overlapping shapes and a pen-tool curve, representing UI/UX and brand design
FAQ

Design: your questions

Do you design and build, or just design?
Both. Design sits next to our engineering team, so what we draw gets shipped exactly as intended, no broken handoff.
Can you work from our existing brand?
Yes. We can extend and tighten what you have, or create a fresh identity from scratch, depending on what serves the goal.
Will we get a reusable design system?
For product work, yes, a documented system of components and tokens so your product stays consistent as it grows.
How many revisions are included?
We iterate until it is right within the agreed scope. Clear milestones keep it focused rather than open-ended.
Do you do logo design only?
We can, but a logo works hardest as part of a full identity, colour, type, and guidelines, so it stays consistent everywhere it appears.
How do you measure good design?
Against a goal we agree up front, signup rate, task completion, support load, not just how it looks.
Get started

Make a strong first impression.

From a single screen to a full rebrand, tell us what you need and we will take it from there.

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